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发布时间：2021.10.29 浏览量：2334
Exploration X Innovation
Breakthrough X Upgrading
dweLED’s brand VI image has been completely upgraded and renewed
探索 X 创新
突破 X 升级
dweLED德里格 品牌VI形象全面升级 焕新出发！
MEANING
LOGO 含义
The overall design of the logo breaks through the tradition and adopts a minimalist and international design approach
The fusion of rational and best design and emotional concept
整体的logo设计突破传统，采用极简以及国际化的设计手法
理性极致的设计与感性理念的融合
Through the reorganization of the philosophy, culture and positioning of the brand
Inheriting the craftsmanship and innovation spirit of WAC Group’s brand
And presenting it more concretely
通过对品牌理念、文化、定位的重新梳理
传承WAC集团品牌的工匠精神和创新精神
将其更加具象的展示
The minimalist processing of the horizontal line of the letter “E”
is like an upward ladder
It is a symbol of dweLED’s continuous advancement and innovation
The company will bravely scale new heights and strive for excellence.
字母“E“的横线处极简的处理手法犹如不断向上的阶梯一般
预示德里格不断前行，不断创新
勇攀高峰，卓尔不凡
The omission of the vertical stroke of the letter “D”
is like an open door
It symbolizes the caring and inclusive character of dweLED and
its embracing of the future
And at the same time, it is in line with the humanistic and artistic architecture
Full of the ambience of literature and art
That reflects the brand philosophy of the “Light of Humanism”.
字母“D“竖笔的省略处犹如一扇开放的门
寓意德里格关怀包容以及拥抱未来的品格
同时又和人文艺术建筑相吻合，
极具文艺气息
从而体现德里格人文之光的品牌理念
The Light of Humanism is reflected in:
The field of environmental protection
It uses the most advanced and environmentally friendly technologies
Contributing to social environmental protection and guiding the lighting industry as well as the sustainable development of the whole society.
In the aspect of social responsibility
For many years, it has cooperated closely with many universities and colleges in China and set up scholarships and grants in universities to promote the discipline construction and professional talents training in universities and colleges.
In the aspect of humanistic care
It provides higher visual comfort through innovative optical technology
This elaborately crafted light from dweLED gives the space more spiritual connotation and profound spatial beauty, allowing people bathing in it to feel the richness and perfection of life
人文之光体现在：
环境保护领域
用最先进最环保的工艺为社会环保贡献力量，
引导照明行业以及全社会可持续发展；
社会责任方面
多年来与国内多所高校紧密合作
并在高校内设立奖学金、助学金以助力高校学科建设及专业人才培养；
人文关怀方面
通过创新的光学技术打造更高的视觉舒适度
dweLED德里格这份精雕细琢的光赋予空间更多的精神内涵和深层次的空间美，让身在其中的人们感受生命的丰厚与完美
The letter “e” is Slight tilt to increase the brand’s affinity
It means that dweLED is close to and cares for the deepest needs of human beings
字母“e”微微倾斜增加品牌的亲和力
寓意德里格亲近以及关怀人类内心最深层次的需要
COLOR
MATCHING
辅助颜色
The residence is remarkable for its perfect blending of minimalism and perfectionism
The design of the new dweLED logo is like that of the residence
True to the brand tone of minimalism, freedom, art and nature
The new logo retains the eternally classic colors of black and white.
And with the color of artistic gold
Adding a stylish and luxurious tone
居所的非凡之处在于将极简主义与极致主义的完美融合
dweLED新logo的设计就像是居所的设计一样
忠于 极简 自由 艺术 自然 的品牌调性
新logo保留了极致黑与自然白永恒的经典色，
并且搭配以艺术金的颜色，
增加时尚奢华的调性
AUXILIARY
FIGURE
辅助图形
A minimalist version of the letter “D” with the ambience of literature and art as an extension.
Becomes the supporting graphic of the logo of dweLED.
以"D"字的极简版本具有人文艺术气息作为延伸，
成为德里格的标志辅助图形
The renewal of VI image is not only the renewal of the image
But also a strategy upgrading of the brand
In the ever-changing and growing Chinese lighting market
dweLED inherits the brand DNA of WAC Group
and actively seeks to change, with better product quality
The new image of international high-end luxury brand
To open a new era of dweLED
VI形象的焕新既是形象的更新
更是品牌的战略升级
身处不断变革和发展的中国照明市场
dweLED德里格不仅继承者WAC集团的品牌DNA
且积极寻求改变，以更优质的产品品质
国际化的高奢品牌新形象
开启dweLED德里格的新时代！
dweLED
an international professional lighting brand
WAC Group’s high-end home lighting brand
With exquisite craftsmanship and outstanding optical technology
Satisfying the spiritual pursuits of mankind through light
Its excellent light effect comes from about 40 years of practice of its commercial lighting by WAC Group
Using light to inherit culture in museums
To extol art in art museums and to delicately shape space in five-star hotels
dweLED德里格，国际专业照明品牌
WAC集团旗下高端家居照明品牌
用精湛的工艺，杰出的光学技术
通过光满足人类的精神追求
其卓越的光效来源于WAC集团在商业照明中近40年的实践
用光，在博物馆传承文化
在美术馆颂扬艺术，在五星级酒店精雕空间
上海市浦东新区毕升路 299 弄 14 号
